Ouji Fashion Guide for Beginners: Step Into the World of Royal Elegance

Welcome to the enchanting world of Ouji fashion, often referred to as “Prince Style” or Boystyle. This elaborate and aristocratic subculture of Japanese street fashion offers a gender-fluid, expressive alternative to the frilly femininity of Lolita fashion. If you’ve ever dreamed of dressing like a noble from a fairytale kingdom—regardless of gender—this Ouji fashion guide will help you get started on your stylish journey.

What Is Ouji Fashion?

Ouji fashion, pronounced “oh-jee,” literally means “prince” in Japanese. It’s often seen as the masculine counterpart to Lolita fashion, but make no mistake—Ouji is a standalone substyle with its own rich identity. The aesthetic blends Victorian and Rococo influences with playful modern details. Think lace-trimmed ouji shorts, waistcoats, top hats, and knee-high socks, all curated into an elegant silhouette.

Despite the use of “Boystyle” as a nickname, Ouji fashion is not limited by gender. It’s a space where anyone—male, female, or non-binary—can express themselves through baroque elegance and whimsical tailoring.

Is Ouji Fashion Male or Female? (Hint: It’s for Everyone)

A common question among newcomers is whether Ouji fashion is male-focused. While the style incorporates traditionally masculine elements like trousers and tailored jackets, Ouji fashion is for everyone. You’ll see people of all genders rocking the prince look with confidence and flair.

It’s also important to differentiate Ouji from the term “Kodona”, which some English-speaking communities have historically used. Kodona is not a term used in Japan and is now considered outdated. Ouji fashion embraces a more refined, regal aesthetic, transcending the childlike or costume-like elements often associated with Kodona.

Exploring Ouji Substyles

Like Lolita fashion, Ouji has its own subgenres and themes. Here’s a breakdown to help you explore your preferred look:

• Classic Ouji: Inspired by historical European nobility, with muted tones and rich fabrics like velvet and brocade.
• Sweet Ouji: A softer, pastel-rich version of the style, often overlapping with Sweet Lolita. Think candy motifs, bows, and sweet ouji accessories.
• Gothic Ouji: A darker, edgier take, often paired with dramatic makeup and corsetry.
• Casual Ouji: A more relaxed, wearable approach that still maintains the silhouette without full OTT (over-the-top) elements.

Each of these Ouji substyles allows for customization, whether you’re dressing for a meetup, a photoshoot, or just expressing yourself in daily wear.

Building Your Ouji Wardrobe: Key Elements

So what exactly goes into creating an Ouji outfit? Here are some staples that help define the look:

• Ouji Shorts: These are often bloomer-like or high-waisted, and can be layered with tights or socks.
• Blouses with High Collars or Ruffles: Feminine yet noble—these balance the outfit.
• Vests, Corsets, and Tailored Jackets: Add structure and a royal edge.
• Socks and Stockings: Knee-highs or OTKs (over-the-knee socks) are essential.
• Shoes: Mary Janes, platform boots, or oxford-style shoes work well.
• Accessories: Crowns, top hats, chokers, monocles—yes, monocles!

Pro tip: Mixing textures and layering is key to achieving that detailed, luxurious look.

Ouji Fashion vs. Ouji Lolita

It’s easy to blur the lines between Ouji fashion and Ouji Lolita, especially since the two styles share communities and aesthetics. However, the core difference lies in the silhouette:

• Ouji favors pants or shorts and a more “prince-like” presentation.
• Lolita emphasizes a cupcake-shaped dress silhouette.

Despite this, many people blend the two creatively, which adds to the diversity and richness of J-fashion as a whole.

Where to Find Ouji Fashion: Brands and Resources

Starting out can feel overwhelming, but the Ouji community is incredibly supportive. Here are a few places to begin your search:

• Brands to Watch: Atelier BOZ, Alice and the Pirates, Enchantlic Enchantilly, Miho Matsuda
• Secondhand Sites: Wunderwelt, Closet Child, Mercari JP
• Communities: Look for J-fashion Facebook groups, Discord servers, or local Lolita/Ouji meetups

You don’t need to spend a fortune right away. Many Ouji beginners start by thrifting blouses or modifying pieces from their existing wardrobe.

Final Thoughts: Expressing Yourself Through Ouji Fashion

More than just an aesthetic, Ouji fashion is a celebration of personal expression, elegance, and gender freedom. Whether you’re drawn to the romanticism of sweet ouji, the stoicism of Gothic styles, or something uniquely your own, there’s room for everyone in this growing community.

Ready to start your Ouji fashion journey? Begin with one piece—a vest, a pair of Ouji shorts, or a ruffled blouse—and build from there. The world of princes awaits.